For a brand with such high-traffic volume and high-visibility, it was imperative that we start with a reliable foundation. Step one was to evaluate the platform and infrastructure and quickly establish stability. From there, we installed the right tools and applied best practices to ensure uptime and improve overall performance. This allowed us to reimagine the online guest experience and deliver a scalable platform.
A must-have goal was to provide a more flexible commerce platform that allowed them to mature their ticket buying process and unlock new revenue opportunities. We were able to customize their traditional ticketing platform and introduce new ways to sell tickets and new types of products and drive donations.
Georgia Aquarium’s website is often the first experience a guest has with the brand and the vision was to ensure that the magic of the Aquarium starts there. Our design approach allowed guests to be inspired, curious, and compassionate while making it effortless to buy tickets and make contributions. We simultaneously armed the marketing team with more flexibility to tell stories, educate, and impact revenue.
Georgia Aquarium is a nonprofit committed to inspiring awareness and preservation of our ocean and aquatic animals worldwide. It was critical that we create a flexible content tool for the Aquarium team and an accessible source of information for educators, donors, and curious guests. By providing an easy-to-use CMS for sharing eye-opening facts, impactful stories, and effective educational tools, we’re helping create lifelong Georgia Aquarium supporters.
Josh Cherfoli, Georgia Aquarium